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APARTMENT | 7BAPARTMENT |  7B

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Step inside my diary

A glimpse into the designers I meet, the stories I collect, and the pieces I fall in love with. One email at a time, straight from the Apartment.

Craftsmanship & Modern Style from Beyond the Mainstream

Welcome to a New Way of Shopping

For the bride, the family, the guests, a curated world celebrating the rituals, the beauty, and the quiet moments of getting ready.

THE LOVE CHAPTER

collaboration

WHIND x APARTMENT 7B

Born from the meeting of a minimalist creative and a timeless design studio, this collection combines refined aesthetics with thoughtful craftsmanship. Their shared vision results in pieces that are both elegant and understated.

The Curator's Diary

My journal exploring the threads between culture, design & identity. — WASSILA

Noon By Noor : The Power of Quiet Confidence
Stories of the designers I fall in love with

Noon By Noor : The Power of Quiet Confidence

  In a world full of noise, Noon By Noor has always been one of those brands that speaks to me softly, yet with a force you can’t ignore.    

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TURABI: A Sculptural Rebellion Rooted in Heritage
Stories of the designers I fall in love with

TURABI: A Sculptural Rebellion Rooted in Heritage

Born from a journey of cultural rediscovery, Turabi is where heritage meets rebellion.It’s a brand shaped by distance, identity, and the desire to reclaim one’s roots through bold self-expression. ...

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Printemps Haussmann, Again: A Little Dream of Mine
Notes from my everyday world

Printemps Haussmann, Again: A Little Dream of Mine

We’re back at Printemps Haussmann Paris.For the second time.And honestly… I still can’t believe it.  

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